Who We Are

Mark Falzon grew up in an environment which promoted independence, initiative, hard work and entrepreneurial drive. Both his parents were entrepreneurs. His mother owned ladies retail clothing shops and his father owned a motel.

Mark began helping out by counting the weekly cash takings from his mother’s shop and answering the phone to take bookings for their motel. He worked in the family retail shop writing sales dockets and doing the weekly banking. He regularly accompanied his mother to Sydney at fashion ranges to buy merchandise for the shop. His mother read him to sleep with books like Think and Grow Rich and How to Win Friends and Influence People.

Michelle has more than 25 years experience in marketing and communications – from her early days in TV, radio and press (documentary films, TV & radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the late 90s and early 2000s (websites, social media, CPM and PPC advertising, conversion funnels, ebooks, quizzes, online course creation and more).

Combine that with several years specialising in event marketing for globally renowned speakers and thought leaders and she has developed a unique combination of skills and experience to help you leverage your content, communicate your message and reach your market.